Realizing Potential in Israel's Growth Industries


New Leadership at Hanita Coatings

Hanita Coatings, a leading converter of polyester films, recently announced the appointment of Oved Shapira as Managing Director, replacing Sason Fluxman, who is now CEO of automotive parts manufacturer Fishman Ltd.
Oved Shapira, 41, gained rich managerial experience during 7 years at Frutarom, one of the leading global companies in the field of flavors and specialty ingredients.

After a series of rapid promotions in sales and marketing, he eventually headed the F&F Ingredients Business Unit. In this role, he was responsible for the reorganization of the $90m division, developing a synergy between the varied technologies, marketing infrastructure and R&D that lead to expansive growth. Oved will bring the skill-set gained to Hanita Coatings, a company also blessed with a unique range of divergent technologies, a prolific R&D department and a diverse global marketing framework.

"Hanita Coatings under Sason Fluxman's management has shown an impressive increase in both turnover and capacity," comments Oved. "But it was Hanita's future growth potential, and the challenge offered in fulfilling it that most attracted me to the company. One of my first priorities will be to increase marketing efforts in those areas where Hanita can best offer its customers cost and performance advantages. This will be the key to leading the company on to its next phase of expansion and development."

Oved Shapira will be taking over managerial responsibility of Hanita Coatings from the 19th of July, 2009. From that date onward, he can be contacted through +972 4 985 9919, and via This email address is being protected from spambots. You need JavaScript enabled to view it..
About Hanita Coatings RCA Ltd: Hanita Coatings is an Israeli coating, metallizing and laminating company specializing in the manufacture of window films for solar control and glass security; topcoated polyester films for label face stock; digital print media; high performance barrier packaging, and antennas for RFID tags.

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